3. What kind of media institute might distribute your product and why?

One institute that might distribute my product is IPC Media, which I have done a research post on here. IPC Media is a firmly established and successful distributor, and it's conglomerate company IPC Inspire already distributes NME, which has been massively successful. However, as IPC Inspire is targeted towards men, and IPC Media doesn't have a conglomerate company that distributes magazines targeted towards both men and women, it may not be the best choice to distribute my magazine as it doesn't have a niche for it to be marketed in. Furthermore, if it was distributed under IPC Inspire, it would have major competition with NME, as both magazines have a similar genre and target audience. An alternative distribution company that could distribute my magazine is Bauer Media Group, which I have done a research post on here; although it is a German company, it distributes magazines in 15 other countries including the UK. Although it does already distribute the music magazines Q and Kerrang!, does have a niche for a magazine like mine, aimed at people in their teens to late twenties who want to find out about all new up and coming bands, as well as popular indie music. While Q is aimed at older readers wanting to read about music, Kerrang! focuses on rock music; as my magazine has a different audience and genre to both of these, it would stand out and target the audience that neither Q or Kerrang! reach. I therefore think that Bauer Media Group would be an ideal distributor for my magazine.